Presenter: Madeline Reeves, EA
Price: $10 for members | $20 for nonmembers
This course is designed to provide participants with a comprehensive understanding of various marketing strategies and channels, both traditional and digital, to effectively promote products or services. This course delves into the different approaches to marketing, including online marketing techniques, cold calling, door-to-door sales, and direct mailers. Participants will explore the advantages, disadvantages, and considerations of buying existing marketing solutions versus developing custom marketing strategies tailored to their specific business needs.
Learning Objectives:
- Gain an overview of diverse marketing strategies and channels, including online marketing (e.g., social media, content marketing, SEO), cold calling, door-to-door sales, and direct mailers and understand the unique characteristics, target audiences, and effectiveness of each marketing approach.
- Evaluate the benefits and challenges of purchasing pre-existing marketing solutions, such as outsourcing marketing services or using marketing automation platforms.
- Learn techniques to create compelling marketing messages, design effective marketing campaigns, and measure the success of custom marketing strategies.
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